Today advertise in Google Merchant is very powerful for sales.
How works Google Merchant Center?
- Add products – can add manually or add export file (feed) with products/offers with link to offer on website.
- Google will check products, products link on your website. This can take a lot of time, because Google will scan products links – and Google can not scan all links in short period.
- When products added – enabled in Google merchant – can create Google Ads Campaign.
- Some products Google can add to Free listing, and will show for Google user and will be additional free traffic from Google.
Google Feed
Usually better format is XML – can add more data then in CSV format file.
Better add to feed-file – All products.
If products not available for sale – just set availability – as out_of_stock – this will be helpful for fast return products to advertise(enabled products).
If product will not in feed – product will automatically removed from Google merchant – and when will come again, Google will scan again product link.
But when just set availability as in_stock – product will available immediately.
One main rule for feed – more information about product.
If product/offer have good descriptions, photos – can be set for Free listing.
When add Google feed file to Merchant settings – should set Label – as unique value.